A well-composed job posting is the first contact point between your organization and potential candidates. It’s the first opportunity for your business to display your values and culture in a manner that is appealing. A well-written job description can draw attention to the job and company, resulting in higher quality applications and interviews.
Besides describing the job and describing the qualifications, certifications, education, experience and preferred qualifications A good job description should include details about the hiring process from beginning to finish. This will ensure that you and the candidate are on the same page regarding what you expect from them. It can also help avoid ghosting and drop-offs, as well as a more efficient, fair hiring process for all involved.
Make sure you use a simple, clear language that is easy to understand for all types of audiences. Avoid jargon or cliches that can make it difficult for potential candidates. Post job advertisements to promote your diversity initiatives. Be sure that the language you use isn’t excluding any person.
In addition, don’t not forget to mention the most important benefits and perks in your job postings. Include any benefits that your company provides like free lunches or offices with a beautiful view in your job description. These may be enough to convince a candidate to select your company over a competitor. It is also important to mention any volunteer or community involvement that your company is involved in. This is a factor that many potential employees consider when deciding on which company to apply to.
